Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
May 14
Downtown Bryan Street & Art Fair Draws Over 5,000 Attendees and Delivers Strong Sales for Local Artists and Businesses
BRYAN, TEXAS — Despite being rescheduled due to severe weather earlier in the month, the 2025 Downtown Bryan Street & Art Fair returned on Sunday, April 27 with strong community turnout and…
March 6
Downtown Bryan Street & Art Fair this April
The Downtown Bryan Street & Art Fair is set to take place on April 5, 2025, from 10:00 AM to 6:00 PM in historic Downtown Bryan, Texas. This vibrant event celebrates Texas…
March 3
Big Barn Dance Bryan: Second Annual Music Festival Coming to town this month!
Big Barn Dance is excited for its second-annual music festival, set to take place from March 27-29, 2025, at Midtown Park in Bryan, Texas. Featured singer-songwriters include Shake Russel, Gary P. Nunn…
February 27
Hotel Occupancy Tax collections surge 19.4% in 2024
Hotel Occupancy Tax (HOT) collections in Bryan have experienced a significant increase, rising 19.4% year-over-year (YOY). Total 2024 collections, amounting to $2.9 million, can be attributed to several strategic initiatives implemented by…
February 26
Bison Baby Shower: A Family-Friendly Celebration at Lucky B Bison Ranch
Destination Bryan and Texas A&M's Department of Hospitality, Hotel Management, and Tourism (HMGT) are thrilled to announce its upcoming Bison Baby Shower with Lucky B Bison Ranch on Saturday, April 12th, 202…
February 18
Aggieland Art Trail Launched by Visual Arts Society and Destination Bryan
A new mobile passport version of the Aggieland Art Trail has been launched by the Visual Arts Society of Bryan-College Station in collaboration with Destination Bryan, inviting both residents and visitors to…
February 6
Destination Bryan Launches New Weekly Event E‑Newsletter
Destination Bryan is excited to announce the launch of its new weekly event newsletter, designed to keep the local community informed and engaged with the activities happening in our vibrant community. This…
February 5
TROUBADOUR FESTIVAL ANNOUNCES LINEUP FOR THIRD ANNUAL EVENT AT TEXAS A&M’S AGGIE PARK ON MAY 17
Shane Smith & The Saints to Headline 2025 Festival; Randy Rogers & Wade Bowen, 49 Winchester + More Also Scheduled to Take the Stage Dozens of Texas’s Best Barbecue Pitmasters, Restaurants Also…
December 23, 2024
Bryan, Texas, reports record-breaking hotel revenues
Bryan, Texas, achieved record-breaking hotel revenues in November 2024 at $4.42 million, showcasing the area’s growing appeal as a prime destination for both leisure and business travelers. The hospitality sector in Bryan…
November 26, 2024
Bryan prepares for the magic of a decades-old tradition
Destination Bryan prepares to celebrate a decades-old tradition. The first known Christmas parade in Downtown Bryan took place in 1889, and now Destination Bryan hosts an annual variation of the tradition. This…
November 7, 2024
Kick off the holiday season at Lights On! in Historic Downtown Bryan
Experience the magic of the holidays at Lights On! in Downtown Bryan on Friday, November 22, beginning at 5:00 PM, where the community gathers to celebrate the festive season with holiday lights…
October 28, 2024
Arts & Culture Development Grant Funds Mural Project in Downtown Bryan
A vibrant new mural is taking shape in Downtown Bryan, marking an exciting milestone for the community as it is the first major public art project funded by the newly established Arts…
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Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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